From Green Wall Installations to Wholesale Expertise

Before launching SecondFlor as a wholesale platform, our founders, Alexandre Beranger and Mikaël Nicolas, spent years working directly on:

• Preserved plant wall installations
• Commercial interior landscaping
• Hospitality decoration projects
• Retail and corporate space design

Through these projects, they developed strong technical knowledge of preserved plant behavior, durability, structural requirements and environmental constraints.

This hands-on experience allowed us to understand:

• How preserved plants react to humidity and light
• How to optimize longevity in commercial environments
• Which species perform best depending on use
• How mounting systems and supports affect stability
• What professionals truly need from their raw materials

Today, this field expertise is transmitted to every department within SecondFlor — from sourcing to customer support — ensuring our clients receive more than products: they receive informed guidance.

Our Expertise in Plant Preservation

SecondFlor combines production, sourcing and technical knowledge.

We produce preserved flowers, greenery, dried flowers and mosses, allowing us to control quality from harvesting to delivery.

We also import directly from preservation sites worldwide, working closely with specialized producers to ensure consistent quality standards.

Our expertise includes:

• Advanced preservation techniques
• Color stabilization processes
• Moisture balance control
• Selection of long-lasting plant species
• Quality grading for professional use
• Large-scale project supply management

We currently offer 400+ preserved plant references available for wholesale across the contiguous United States..

A Wholesale Partner for Professionals Only

SecondFlor operates strictly as a B2B supplier.

We work with professionals across many industries — from floral design and interior decoration to hospitality, retail and commercial spaces.

Our clients include:

• Professional florists and floral designers
• Event designers
• Interior designers
• Architects
• Visual merchandisers
• Green wall installers
• Businesses and professionals using preserved plants to decorate their spaces (restaurants, hotels, offices, waiting areas and commercial environments)
• Professionals who resell preserved plants or integrate them as raw materials in creative or installation projects

Our pricing structure is volume-based, allowing professionals to maintain strong margins on their projects.

We position ourselves not only as a supplier, but as a long-term business partner supporting our clients’ growth.

An International Structure with a Strong US Presence

Originally founded in Europe in 2007, SecondFlor expanded its operations to the United States with the creation of SecondFlor Inc. in 2023.

Today, we supply preserved flowers and moss to professionals throughout the contiguous United States, supported by a dedicated US structure adapted to the American market.

Our international sourcing network allows us to offer:

• Competitive pricing
• Stable supply chains
• Wide product diversity
• Continuous innovation

Innovation and Continuous Development

Innovation is central to our DNA.

With several patents in plant preservation and ongoing investment in research and development, we continuously work to improve techniques, expand our catalog and identify new preserved plant varieties.

We travel worldwide to source new species and collaborate with specialized producers in order to bring high-quality preserved raw materials to the US professional market.

Environmental Responsibility

Respect for nature guides our work.

We prioritize responsible sourcing practices and collaborate with partners committed to environmental and social standards. Preserved plants offer a sustainable alternative to fresh-cut flowers by extending product lifespan without water or maintenance.

Our goal is to provide professionals with durable plant solutions aligned with evolving sustainability expectations.