PRESS ROOM
SecondFlor in the news
The online wholesale store for preserved flowers, moss and greenery
SecondFlor is a B2B online store. At secondflor.us, florists, designers, hotels and retailers order preserved flowers, moss and greenery at wholesale prices, 24/7, and receive them in 24 to 96 hours in any of the 48 contiguous states. Founded in Europe in 2007, the company has sold online to US professionals since 2023 from its warehouse in Lawrenceville, Georgia.
Fast facts
Our story
SecondFlor did not start as a website. Its founders, Alexandre Beranger and Mikael Nicolas, first installed preserved plant walls and decorated hotels, offices and stores. On those job sites they learned which plants hold up in real buildings, how humidity and light affect them, and what professionals need from their raw materials.
They turned that experience into a wholesale business in Europe in 2007, developed their own preservation techniques and filed several patents. As American florists, designers and venues asked for the same products, they opened SecondFlor Inc. in 2023, with a warehouse in Lawrenceville, Georgia, prices in dollars and a US customer service team.
- 2007SecondFlor founded in Europe by two green wall installers
- 2007–2022Own preservation techniques and several patents
- 2023SecondFlor Inc. opens a warehouse in Lawrenceville, Georgia
- 2025New US website with prices and live stock open to everyone
- 2026Launch of The Green Room, a magazine on long-lasting floral and plant decor
Who we serve
SecondFlor sells only to professionals. Most customers do not need to be florists: they use preserved flowers and moss as raw materials, as decor for their own spaces, or as products to resell.
Floral and event professionals
Florists, floral designers, wedding and event planners, caterers and event studios.
Design professionals
Interior designers, architects, green wall installers, visual merchandisers and moss artists.
Businesses decorating their space
Hotels, restaurants, offices, clinics, salons and vacation rentals.
Retailers
Gift shops, wine shops, salons and boutiques that resell preserved roses and arrangements.
What sets SecondFlor apart
A true online store
Free pro account, live prices and stock, checkout in minutes, at any hour. No sales rep or catalog request needed.
Producer and importer
SecondFlor preserves part of its range itself and imports the rest directly from specialized producers worldwide.
Wholesale from one unit
No minimum order, wholesale prices from the first item, volume discounts from 10 units.
All 48 contiguous states
Orders leave Lawrenceville, Georgia, and arrive in 24 to 96 hours anywhere in the contiguous US, free over $100.
Field expertise
A company built by installers, which advises customers on which species work where, and how to make them last.
US customer service
A dedicated team answers US customers by phone, email and WhatsApp.
In their words
“I put my trust in SecondFlor for this wedding. It was a success and I received both of my orders quicker than I expected.”
Sheila, wedding planner, New York, NY
“I don’t even have to ask for a discount, it’s automatic. My margins have never been higher.”
Denise, floral designer, Sacramento, CA
“I have finally found high quality moss that I can use for all my projects. Cherry on top, they are located in the US.”
Larry, interior landscaper, Chicago, IL
Ready-to-use story texts
Free to quote or adapt, with or without attribution to SecondFlor. Use the icons at the bottom of each text to copy it or share it. Need more detail, figures or an interview on one of these topics? Email press@secondflor.us.
Buying flowers wholesale like any other online order
Florists and decorators have long bought from local wholesalers, on their opening hours and with their minimums. SecondFlor sells only online, at secondflor.us: professionals open a free account, see live prices and stock, and order any quantity at any hour. Orders ship from Lawrenceville, Georgia, to all 48 contiguous states in 24 to 96 hours.
- 100% online, professionals only
- Live prices and stock, 24/7
- Ships to all 48 contiguous states from Georgia
What are preserved flowers?
Preserved flowers are real flowers and plants. Right after harvest, their sap is replaced with a plant-based solution, a process often called stabilization. The flowers keep their natural texture and stay soft and colorful for several years indoors, with no water and no light. They are different from dried flowers, which turn brittle, and from artificial flowers, which are made of plastic or fabric.
- Real plants, not plastic
- No watering, no light, no trimming
- Lasts several years indoors, away from humidity and direct sun
Flowers that do not end up in the trash
A fresh-cut arrangement is usually thrown away within days, then replaced. A preserved arrangement can stay in place for years, which means fewer deliveries, no water and no weekly waste. For hotels, offices and restaurants, the shift is from a recurring flower budget to a one-time purchase.
- One arrangement instead of weekly replacements
- No water, no refrigeration
- Natural material, sourced from specialized producers
Biophilic design without a gardener
Preserved moss walls bring the look of nature into lobbies, offices and clinics without irrigation, grow lights or a maintenance contract. The Human Spaces report (2015) found that office workers in spaces with natural elements reported higher well-being and creativity. Preserved moss makes that look possible in rooms with no daylight.
- Moss walls, moss art and preserved plant panels
- Works in windowless rooms
- Reindeer moss panels with a US fire rating (ASTM E84) on request
The wedding flowers you can keep
According to The Knot Real Weddings Study, couples spend an average of $2,723 on flowers, about 8% of a $33,000 wedding. Preserved flowers let planners and DIY couples build bouquets and centerpieces weeks in advance, and the bouquet becomes a keepsake instead of being thrown away after the reception.
- Arrangements made weeks ahead, no last-minute rush
- Bouquet kept as a keepsake
- Same flowers reusable for several events
A floral product with no shelf life to worry about
Gift shops, wine shops, salons and boutiques sell preserved roses as add-on gifts. They need no cooler and no daily care, and unsold stock does not wilt. Event studios also turn about $2 of preserved flowers into a small centerpiece they resell for around $5.
- No cooler, no daily care
- Unsold stock keeps its value
- Wholesale pricing from the first unit
About SecondFlor (boilerplate)
SecondFlor (secondflor.us) is a B2B online store selling preserved flowers, moss and greenery at wholesale prices to professionals in all 48 contiguous states.
SecondFlor (secondflor.us) is a B2B online store specializing in preserved flowers, preserved moss and preserved foliage. Professionals open a free account, see live prices and stock, and order at wholesale prices with no minimum. Founded in Europe in 2007 by green wall installers Alexandre Beranger and Mikael Nicolas, the company opened SecondFlor Inc. in 2023 and ships more than 400 preserved references from Lawrenceville, Georgia, to florists, event planners, interior designers, hotels, restaurants and retailers in all 48 contiguous states, in 24 to 96 hours.
Media gallery
Free for editorial use with the credit “© SecondFlor”. Download photos one by one, or get every photo, both logos and the captions in one file.
Need print resolution, a specific product or a portrait of a founder? Email press@secondflor.us.
Media contact
Mikael Nicolas, Co-founder, available for interviews by phone or video.
press@secondflor.us · (770) 729-4716
SecondFlor Inc., 753 Winer Industrial Way, Suite A, Lawrenceville, GA 30046
SecondFlor is a B2B online store that sells preserved flowers, preserved moss and greenery at wholesale prices to professionals in the United States. Orders are placed at secondflor.us and ship from Lawrenceville, Georgia.
Only professionals: florists, wedding and event planners, interior designers, architects, green wall installers, hotels, restaurants, offices and retailers. They open a free pro account online and order with no minimum.
SecondFlor ships to all 48 contiguous US states from its warehouse in Lawrenceville, Georgia. Delivery takes 24 to 96 hours, and shipping is free on orders over $100.
SecondFlor was founded in Europe in 2007 by Alexandre Beranger and Mikael Nicolas, two green wall installers. The US company, SecondFlor Inc., opened in 2023.
Preserved flowers are real flowers and plants whose sap has been replaced with a plant-based solution right after harvest. They stay soft and colorful for several years indoors, with no water and no light.
Email press@secondflor.us or call (770) 729-4716. Co-founder Mikael Nicolas is available for interviews by phone or video. Photos, logos and a PDF press kit are free to download on this page.
