Japanese Floral Art: A Guide to Ikebana and Beyond
Discover Japanese floral art: ikebana styles, chabana, kokedama, tsumami zaiku and hanakotoba, plus how to create lasting designs with preserved flowers.
The Green Room
The magazine of long-lasting plant and floral decor for venues, events and retail
The Green Room is the SecondFlor magazine on long-lasting plant and floral decor. Ideas, how-tos and real projects with preserved flowers, moss and faux greenery for hotels, restaurants, offices, events and stores. Published from Lawrenceville, Georgia, for professionals who want decor that lasts, with no watering and no waste.
Our inspirations
A selection of projects and arrangements to spark ideas for your own spaces.
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Latest articles
How to Ditch Floral Foam: Eco-Friendly Alternatives for Modern Florists
Switching to foam-free floral mechanics allows you to elevate your brand’s eco-credentials, protect your health, and cut long-term supply costs. Here is your complete guide to going foam-free.
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How Limitless Experiences Uses Preserved Moss to Transform Corporate Spaces
Learn how Limitless Experiences uses SecondFlor preserved moss to create immersive green walls and biophilic designs for major corporate events.
Wedding Trends 2026: The Floral Inspirations You’ll See Everywhere
From minimalist statements to bold color choices, from eco-conscious florals to oversized installations, 2026 wedding flowers will redefine how we experience celebration spaces. Discover what's next!
Bring Fall Indoors: Preserved Flowers & Foliage for Venues, Events and Stores
Fall decor that lasts from September to Thanksgiving: preserved flowers and foliage for weddings, hotels, restaurants and store windows.
Client Spotlight: Hunter Frescoln and the Art of Biophilic Design
Today, we’re excited to feature Hunter Frescoln, founder of Trendy Gardener in Iowa. As a Biophilic Interior Designer, Hunter transforms spaces by seamlessly integrating preserved botanicals.
The Psychology of Green Spaces: How Preserved Plants Affect Mental Well-Being
Explore how preserved plants support relaxation, focus, and well-being in home and office spaces—without the upkeep of live greenery.
Empowering Women in Business: Meet Two Female Botanical Entrepreneurs
On the occasion of Women's Day, Secondflor spotlights 3 women entrepreneurs in the plant world. Discover their story.
The Role of Preserved Flowers in Corporate Gifting
Discover the lasting beauty of preserved flowers for corporate gifting—sophisticated, eco-friendly, and memorable gifts for clients, employees, and partners.
The Growing Demand for Preserved Flowers in the Event Industry
Discover why preserved flowers are in high demand for events. Long-lasting, cost-effective, and elegant floral solutions for weddings, corporate events, and more.
Are you ready for Valentine's Day? Brick-and-mortar shop edition
Valentine’s Day is one of the busiest times of the year for florists, and preparation is key. Follow the lead.
