Empowering Women in Business: Meet Two Female Botanical Entrepreneurs
On the occasion of Women's Day, Secondflor spotlights 3 women entrepreneurs in the plant world. Discover their story.
Retail & Gifts
Sell more with preserved flowers: seasonal sales calendars, window displays, gift ideas and business advice for florists, gift shops and boutiques.
Articles
18 articles
The Role of Preserved Flowers in Corporate Gifting
Discover the lasting beauty of preserved flowers for corporate gifting—sophisticated, eco-friendly, and memorable gifts for clients, employees, and partners.
Are you ready for Valentine's Day? Brick-and-mortar shop edition
Valentine’s Day is one of the busiest times of the year for florists, and preparation is key. Follow the lead.
![Florists, Plan these dates of 2025 in your calendar [Marketing]](https://www.secondflor.us/img/sfblog/2026/10/florists-2025-marketing-calendar.webp)
Florists, Plan These Dates in Your 2027 Calendar [Marketing]
Every key date of 2027 for florists and gift shops, from Valentine’s Day to Christmas, with tips to prepare your preserved stock in advance.
6 reasons to launch a preserved bouquet subscription
Whether you’re looking to diversify your offerings or build a loyal customer base, a preserved bouquet subscription can be a game-changer for your business.
Starting a Flower Craft Business: Pressed Flowers and Preserved Plants
How to start a flower craft business: pressing techniques, product ideas, marketing, and why preserved flowers make 3D creations easier.
How to Craft the Perfect Memorial Day Floral Decor
Memorial Day is a time for reflection, remembrance, and honoring their legacy. And what better way to pay homage than through the art of floral decor?
Meet Tim Huckabee, the training guru who helps florists improve their business
Tim Huckabee has been working since 30 years in the floral industry. With The Profitable Florist, he trains florists to help them run their business. Let’s learn more about him.
The most gorgeous garlands you'll see this Christmas
Garlands are the unsung heroes of holiday decor. Ideas and tips to use preserved garlands in hotels, restaurants, stores and event venues.
How to make the most of your brick-and-mortar business this holiday season
The busy holiday season is approaching. Get prepared with these simple ideas and make it an extremely profitable time for your brick-and-mortar business.
Make Your Halloween Decor Last with Preserved Plants
Halloween displays for stores, restaurants and venues that last all month, and turn into fall decor on November 1.
Celebrate Independence Day with Stunning Preserved Flowers and Plants
Embrace the beauty of preserved floral arrangements and create unforgettable experiences for your clients and customers. Let your creativity shine as you celebrate Independence Day in style.
