Inspiration
Infinity roses for retail
The last-minute upsell at your register.
Take & Go
Your customer came in for a bottle of wine, a six-pack or a cake. At the register, a rose catches their eye. A real rose, preserved to last for years: an infinity rose. They see the price, add it to the bill and leave with a gift. For you, it is an extra sale on a ticket that was already made, with no cooler, no water and no waste.
Example prices: you set your own.
Ships in 24–96 h from Lawrenceville, GA · Free shipping over $100 · No minimum order
How the last-minute upsell works
- They come in for something else. A bottle of wine for dinner, beers for the game, a cake for a birthday: a quick, planned purchase.
- The display stops them at the register. Twelve red roses at eye level, and a small sign: "And if your bottle could come with a beautiful rose?"
- They add it in five seconds. The price is on the tag, the rose is already wrapped. Nothing to choose, nothing to wait for.
- They arrive as the star of the evening. "It's a real rose, and it will last for years." The gift comes with a story to tell.
Two winners at the register
For you, the seller
- An extra sale on a ticket that was already made: the customer did not come in for flowers.
- A natural rose without the fresh-flower hassle: no cooler, no water, no daily sorting, nothing to throw away.
- A real margin: about $8.33 per rose from the 12-rose display, sold $16.99 to $19.99.
- One square foot on the counter. Restock from the back: the roses keep for months.
For your customer
- A last-minute gift that does not look last-minute.
- A real, natural rose that will still look like this in a year: an infinity rose.
- Nothing to do: no vase, no water, no wilted rose on Monday.
- A story to tell when they give it, under $20.
The story your customer will tell"This is a real rose. It was picked at its peak and preserved, so it will stay like this for years. You never have to water it."
Where it sells
Your starter range
Preserved Red Rose on Stem, Retail Display (x12)12 long stems, ready to place$100 the display 
Rose on Stem 20" Red, Gift Box (set of 20)20" stems, individually boxed$168 for 20 
Preserved Rose in a Box RedOne rose head, gift box$24 
Preserved Rose in a Box PinkOne rose head, gift box$24 
Preserved XXL Rose in a Box RedOne XXL head, gift box$40 
Preserved Rose in Glass Dome RedClassic glass dome$26.30 
Preserved Rose in Glass Bowl RedRose in a small glass bowl$15.80 
Floral Scent Oil RoseAdd-on: a drop of rose scent$12.60Pro prices for 1 unit. 10% off from 10 units, 20% off from 20 units.
One shelf, two results
Preserved flowers are small and carry a high value: the same space can show two to three times more sales. And there is no rush to sell before they wilt.
Source: SecondFlor Business File #04, Commercial Compositions.
Six merchandising rules that sell roses
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Show many of the same. A row of identical boxes says "best seller" and lets each customer pick "theirs". Vary only sizes and colors.
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Keep it full. An almost empty display looks like leftovers. Restock all day long: preserved roses can wait in the back for months.
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Put it first. Place the display at the register or by the door. It is your bait for an unplanned purchase.
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Say what it is. A preserved rose looks fresh: a small sign ("And if your bottle could come with a beautiful rose?" or "Real roses. Last for years. No water.") turns it into a discovery.
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Use round prices. Display them big, and offer a bundle: "$25 each, $70 for 3".
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Give it a corner. A dedicated spot legitimizes the product and lets you add domes, bowls and other preserved flowers later.
"It is better to have few choices presented in large quantities than a large quantity of unique pieces. Too much choice kills choice."
Aurore, merchandising instructor, interviewed in our Business File #04
Price it like decor
A preserved rose is not perishable stock: there is no cooler, no loss, no daily care to add to its cost. Price it like a candle or a vase: multiply your cost by 2 to 2.5.
| Product | Your cost | Shelf price |
|---|---|---|
| Rose from the 12-rose display | $8.33 | $16.99 to $19.99 |
| Rose in a gift box | $24.00 | $47.99 to $59.99 |
| Rose in a glass dome | $26.30 | $54.99 to $64.99 |
Pro prices for 1 unit, before volume discounts. Shelf prices are suggestions.
"Isn't that expensive?"
Customer$20 for one rose? That's expensive.
YouExpensive compared to what?
CustomerWell... a fresh one is $5, but it's dead in a week.
YouExactly. This one is a real rose too. It costs 3 to 4 times more and lasts 50 times longer.
Answer the objection with an open question: the customer finds the argument and convinces himself.
Valentine's Day without the rush
Prepare in January
Boxed roses can be stocked weeks ahead. On the day, a seasonal helper can sell them: no florist skills needed, no stems to condition, no unsold flowers to throw away on February 15.
Then sell all year
Mother's Day, graduations, birthdays, anniversaries, thank-you and hostess gifts, Christmas. Because roses don't wilt, you never need to guess quantities for one single day.
"It's always a good shopping experience! I don't even have to ask for a discount, it's automatic. My margins have never been higher."Denise, floral designer, Sacramento, CA
Frequently asked questions
What is an infinity rose?
A real rose, picked at its peak and preserved with a plant-based solution that replaces its sap. It keeps its color and softness for years, without water. Infinity rose, eternal rose and forever rose are other names for a preserved rose.
Do I need to be a florist to sell preserved roses?
No. SecondFlor sells to all professionals. Our gift-boxed roses and counter display are made for stores with no floral experience.
How long do they last?
On your shelf, months. At your customer's home, indoors and away from direct sun and humidity, several years.
Do they need water?
Never. Water damages preserved roses. They need no care at all.
What price should I sell them at?
Most stores multiply their cost by 2 to 2.5 and use round prices: $16.99 to $19.99 for a long-stem rose from the display, $47.99 to $59.99 for a rose in a gift box.
How should I display them?
Many identical pieces, at the register or by the door, with a small card explaining that they are real roses that last for years, and a big round price.
Is there a minimum order?
No. Wholesale prices apply from the first unit, with 10% off from 10 units and 20% off from 20 units.
Put a rose on your counter this week
The counter display ships in 24 to 96 hours from Georgia.
