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Weddings & Events 4 min read
From minimalist statements to bold color choices, from eco-conscious florals to oversized installations, 2026 wedding flowers will redefine how we experience celebration spaces. Discover what's next!
Retail & Gifts 5 min read
On the occasion of Women's Day, Secondflor spotlights 3 women entrepreneurs in the plant world. Discover their story.
Retail & Gifts 3 min read
Discover the lasting beauty of preserved flowers for corporate gifting—sophisticated, eco-friendly, and memorable gifts for clients, employees, and partners.
Retail & Gifts 4 min read
Valentine’s Day is one of the busiest times of the year for florists, and preparation is key. Follow the lead.
Weddings & Events 8 min read
Create a memorable wedding with SecondFlor's preserved flowers, offering timeless beauty for wedding themes from rustic chic to modern elegance.
Weddings & Events 3 min read
We’ll walk you through the process of crafting a breathtaking preserved wedding bouquet that showcases your expertise and creativity.
Retail & Gifts 2 min read
Tim Huckabee has been working since 30 years in the floral industry. With The Profitable Florist, he trains florists to help them run their business. Let’s learn more about him.
Retail & Gifts 2 min read
The busy holiday season is approaching. Get prepared with these simple ideas and make it an extremely profitable time for your brick-and-mortar business.
Weddings & Events 1 min read
It’s typical for boutonnieres to be worn at formal, or black-tie affairs. If you’re feeling crafty for your clients, try out these 3 different ways to take your boutonnieres to the next level now.
Retail & Gifts 3 min read
how can you make sure that you not only get your share of the Mother’s Day sales, but also come out on top? By following these simple tips, you’ll be sure to have a successful Mother’s Day season!
Retail & Gifts 5 min read
Discover how preserved flowers cut energy bills, eliminate inventory waste, stabilize margins, and unlock recurring subscription revenue for floral designers.
Retail & Gifts 1 min read
A preserved rose in a glass bubble: a 4-minute tutorial for a small gift that sells all year in gift shops, florists and salons.
