Strange but true! SecondFlor is the story of Alexandre and Mikaël, two computer engineers who discover the universe of eternal plants.

Once upon a time...

In 2007, their curiosity for natural materials brings them to create a decoration brand together. The concept: decorative objects made of wood, silk, and ceramics. To be able to offer original and unique products, they poke around, they investigate, and discover the Grail: preserved plants! This is a revelation.

One question remains: why has this product that has existed for more than 20 years does not have the notoriety that it deserves?

Thanks to their discovery, our two geeks are engaged in the manufacture of objects made up of preserved plants and presented the first “preserved” plant canvas at Maison & Objet, a major French trade fair for interior design, in 2008 and 2009. A great success for them, a great inspiration for others.

After years of frothing in preserved plants, visiting factories, fields, preservation chambers – by train, plane, car, bicycle, or scooter – Alex and Mikaël become true experts in plant preservation.

Then SecondFlor was born…

Flowers and preserved plants are gradually becoming trendy. The public is interested in it, and professionals increasingly use these eternal plants.

We are then in 2016 and the Internet is starting to develop – er, not ok, we exaggerate a little – Alex and Mikaël then decide to create a platform for online sales dedicated to professionals. They offer the widest range of flowers, plants, foliage and preserved mosses in Europe. That’s how secondflor.com was born!

Flash forward to 2023, after opening its trade area to more than 25 countries worldwide, the Contiguous United States now joins this prestigious list. Secondflor.us was born in January 2023, a good start to the year for plant professionals.