FRIENDS - SecondFlor

Come and meet plant professionals who are passionate about preserved plants. They will share with you their passion, their discovery of preserved plants and their entrepreneurial journey. If you want to share your story, contact us.

Meet Tim Huckabee, the training guru who helps florists improve their business

Tim Huckabee has been working since 30 years in the floral industry. With The Profitable Florist, he trains florists to help them run their business. Let’s learn more about him.
How Amanda from Planted Design revitalized plant walls in the US

On The Magazine, meet a multiple Emmy-award winner and female entrepreneur, Amanda Goldberg. She founded Planted Design in 2013 and take biophilic design to the next level. Let’s hear her story.
Meet Benoît Saint Amand, the internationally renowned floral designer

Benoît Saint-Amand is both a business owner and a floral designer. He had been in this for almost 30 years and has at heart to create a timeless floral universe in which everything is possible.
Meet Kenichi Ohchi, the Japanese heir of OHCHI preserved plants

His background away from the family business has led him to innovate and shift boundaries to promote the grandeur and beauty of nature. Discover more in this article.
Meet with Olga Prinku, the creator of the art of flower embroidery on tulle

Olga Prinku’s delicate and innovative technique involves spinning preserved flowers into a tulle canvas. She shares with us the creative process that led her to this creation. Read more here.
Meet Emilia Oliverio, awarded florist and so much more

The floral art in preserved plants has no more secrets for our guest Émilia Oliverio, multi-awarded florist. She gives advice on how to successfully integrate preserved flowers into your business